PETA India asks Amul To Switch from Dairy To Producing Vegan Milk

Advertising Standards Council of India (ASCI) had dismissed a plea filed by PETA and two other organizations against Amul for saying that plant-based products can’t be called milk

People for the Ethical Treatment of Animals (PETA) India has asked Amul to decide to start producing vegetarian milk. PETA, in a letter to Amul Managing Director RS Sodhi, said that the dairy cooperative society should benefit from the flourishing vegan food and milk market.

We would again like to encourage Amul to benefit from the booming vegan food and milk market, instead of wasting resources trying to fight the demand for plant-based products that are only growing. Other companies are responding to market changes, and Amul can too,” PETA India said.

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Sodhi, while replying to a tweet by Ashwini Mahajan, national co-convener of Swadeshi Jagran Manch, said, Don’t you know dairy farmers are mostly landless. Your designs may kill their only source of livelihood. Mind it milk is in our faith, our traditions, our taste, our food habits an easy and always available source of nutrition.”

R S Sodhi questioned if the NGO will give livelihood to 100 million dairy farmers, 70% of whom are landless. Who will pay for children’s school fees, how many can afford expensive lab-manufactured factory food made out of chemicals, and synthetic vitamins”, he asked.

PETA wants Amul to snatch the livelihood of 100 mill poor farmers and handover it’s all its resources built-in 75 years with farmers’ money to market genetically modified Soya of rich MNC at exorbitant prices, which average lower middle class can’t afford.

Amul is an Indian dairy cooperative society managed by the Gujarat Co-operative Milk Marketing Federation Ltd. According to PETA India, dairy is the prime supplier of cattle to the beef industry. PETA India, whose motto reads, in part, that ‘animals are not ours to eat and which opposes a human-supremacist world view, notes that major dairy companies around the world.

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