Harley-Davidson is focusing on electric bikes and has hired Ford CEO
Harley-Davidson Inc. has named Jim Farley, the CEO of Ford Motor Company, to its board of directors, the latest move by CEO Jochen Zeitz as he attempts to revive the struggling motorcycle manufacturer and prepare it for an electric future.
Farley's appointment was announced in a letter to shareholders from Zeitz dated April 9 and included in a filing prior to the company's annual shareholders meeting on May 20.
Farley, who took over as CEO of Ford in October and is known for his passion for motorsports, owns a number of classic Harley-Davidson motorcycles. He is the only new member of the board of directors.
Farley and Zeitz are both looking to embrace electrification in order to improve their century-old businesses. When Zeitz was a Harley board member, he championed the bra...