Chinese Smartphone Company Vivo Return as the IPL Title Sponsor
Chinese smartphone company Vivo has returned as the title sponsor of the Indian Premium League cricket tournament, almost a year after the sponsorship deal with the BCCI was suspended amid the India-China border standoff.
The company, which competes with players like Xiaomi and Samsung in the Indian market, also said that it will expand its portfolio of premium devices, and focus on new technologies like 5G.
https://twitter.com/IPL/status/1368535256014356488?s=20
Vivo India Director Brand Strategy Nipun Marya told PTI on Wednesday
Vivo is back as the Title Sponsor of the IPL and it is very encouraging and exciting for us.
The IPL is the biggest asset in India and a perfect combination of sports and entertainment, so we are waiting for the IPL to start...